Question
The grocery store Publix wanted to examine the effect of store renovation on sales (measured by the dollar amount their customers spend on a single
The grocery store Publix wanted to examine the effect of store renovation on sales (measured by the dollar amount their customers spend on a single shopping trip). Publix found that their customers Õ spending amount increased by 10% after the renovation. Publix thus claimed that their store renovation was effective in boosting sales. What do you think of the soundness of the conclusion drawn by Publix?
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Understanding Business Ethics
Authors: Peter A. Stanwick, Sarah D. Stanwick
3rd Edition
1506303234, 9781506303239
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