The groups are expected to critically comment on the Digital Marketing models of any company of their choice. This should be a critical review based on data gathered from reliable sources backed by the justification from the group based on underlying concepts. A. Project-related Information: This group project requires participants to work on any company of interest. The group needs to assess the effectiveness of their websites, their search engine optimization and search engine marketing, social media marketing activities, influencer and affiliate programs (if any), etc., adopted by the companies. B. Project Report Related Information: Your project report should include the following sections but are not limited to: Title Page Executive Summary Contents 1. Introduction 1.1 Industry Profile 1.2 Company Profile a. About the Company b. Products & Services c. Major Competitors 2. Research Methodology How did you collect the information about the company (e.g., secondary data sources including published reports, authentic websites, online resources, and any online tool, etc.)? All the relevant resources should be cited appropriately and presented in the reference list in the project report. 3. Analysis Here, the student needs to perform the company analysis on the criteria. The discussion should be based on logic and supported by the facts. The students should also take care of the concept they are using, and the explanation must be in line with the underlying concepts. 4. Results and Recommendation 4.1 Results & Discussion / Critique 4.2 Recommendations (if any) 5. Conclusion 5.1 Summary of the Study 5.2 Limitations of the Study References Appendices (if any) Note: All group members need to mention their individual contributions on the last page of the report ****************************************************************************** Note: The project will be evaluated on the content/coverage, flow, originality, critique, and analysis quality. It is the group's sole responsibility to make sure that they submit original work. The project report will undergo a plagiarism check