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The growth plan at Kempinski may include significant organizational changes such as expansion in the global market and future acquisition. Please analyze potential barriers from
The growth plan at Kempinski may include significant organizational changes such as expansion in the global market and future acquisition. Please analyze potential barriers from within organization during such changes. Provide recommendations that are suitable for Kempinski's current situations in dealing with these barriers and promoting changes.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
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