Question
The growth rate of the soft-drink industry in the country of Norborg has been low for a few years now. Which of the following terms,
The growth rate of the soft-drink industry in the country of Norborg has been low for a few years now. Which of the following terms, according to the Boston Consulting Group (BCG) portfolio analysis, can be used to refer to Cranco Inc., the brand that has the highest market share in this industry?
Multiple Choice
- Cash cow
- Star
- Question mark
- Dog
- Champion
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
