The growth stage of the product life cycle is characterized by...

	a.	an increase in competition and a shift to generating selective demand.
	b.	a focus on generating primary demand.
	c.	negative profits and few sales.
	d.	slowing sales and decreasing profits.

What happens in the maturity stage of the product life cycle?

	a.	Weak competitors drop out. The focus shifts to maintaining market share and generating cash flow.
	b.	There's a rapid growth in sales, and competition enters the market.
	c.	Sales grow slowly, profits are negative, and there's a focus on stimulating primary demand.
	d.	Sales decline and promotional efforts may stop.

In the decline stage, companies may...

	a.	add product lines.
	b.	delete or harvest their product.
	c.	stimulate primary demand.
	d.	diversify their product.