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The GSSM should not be confused with the Grand Strategy Matrix (GSM) (http://mba-lectures.com/management/strategic-management/1129/grand-strategy-matrix.html) Apply the GSM to the company Amazon.com. Is your choice of grand

The GSSM should not be confused with the Grand Strategy Matrix (GSM) (http://mba-lectures.com/management/strategic-management/1129/grand-strategy-matrix.html)

Apply the GSM to the company Amazon.com. Is your choice of grand strategy different from the results from your use of the GSSM?

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