Question
- The Gucci Garden is an effective tool of brand communication. How does it increase consumers' engagement? - Gucci is an Italian brand that is
- The Gucci Garden is an effective tool of brand communication. How does it increase consumers' engagement?
- Gucci is an Italian brand that is part of a big financial corporation, Kering Group. What are the features that identify the brand as a representative of the tangible and intangible characteristics that make the country branding Made in Italy one of the most valuable brands in the world?
- Is the evolution of the brand told through the Gucci Garden and how?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
