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The Harvard Business Review article Competing on Customer Journeys outlined four key capabilities for augmenting a customer journey. Make recommendations for how the company in
The Harvard Business Review article "Competing on Customer Journeys" outlined four key capabilities for augmenting a customer journey. Make recommendations for how the company in the case study provided could use digital strategies to address each of these capabilities to improve their customer journey (2 mark each)
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Strategic Management Creating Competitive Advantages
Authors: Gregory G. Dess, Alan Eisner, Gerry McNamara
9th Edition
1259900525, 978-1259900525
