The head employee in the marketing department of Informational Systems believes they have the potential to advance into the executive ranks of the company. They are so earnest about advancing in their career that they attended a two-day workshop about building a personal brand. Inspired by what they heard at the workshop and the written instructions, this individual decided to build their personal brand.The workshop leader stated, " You are unique, and as a6 foot tall woman,you certainly do stand out." That evening the individual started working on their brand and came up with this:

Ms. Smith is a total package, She is super skilled, six feet tall, with a winning smile backed up by a warm, engaging personality. Got an IT problem? Who else are you going to call other than the dynamic Ms. Smith, who will jump on the problem with wisdom, experience, and outstanding problem-solving ability. She can convert angry customers into loyal customers, and disgruntled Informational Systems employees into superior performers. Ms. Smith is an expert in everything IT and is up to date on the latest technology , and she will always be an early user of the next hot technology. Ms. Smith is the person to lead your workers to higher levels of teamwork, and your technology company to higher profitability."

Discussion Prompt

What is your evaluation of the effectiveness of Ms. Smith's personal brand statement? What suggestions might you offer to Ms. Smith to improve her brand statement?