The Helios logo represents BP's

brand.

product.

promotions.

marketing.

strategy.

Going Green" is a part of BP's

strategic vision.

goal planning.

objectives.

core competencies.

distinctive competencies.

BP establishes customer loyalty through customer

interaction.

sales.

promotions.

reviews.

planning.

BP's philosophy of "a little better" is used to establish

a competitve advantage.

sales leads.

marketing plans.

production efficiency.

service relations.

The BP "street team" is a part of BP's _____________Blank level planning.

functional

strategic

corporate

SBU

organizational

BP's "green" marketing effort is demonstrated through

guest experience.

station cleanliness.

employee hygiene.

product sales.

advertising

Consumer _____________Blank allows BP to communicate its strategic vision

education

advertising

promotions

sales

management

BP's use of the Internet is a part of its _____________Blank strategy.

promotional

pricing

product

distribution

organizational