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The High Towers Center is a 300-room hotel that was built ten years ago for a total project cost of $12,000,000. The market value of

The High Towers Center is a 300-room hotel that was built ten years ago for a total project cost of $12,000,000. The market value of the facility is now estimated at $21,000,000, and the general manager estimates that the level of guest service is worth at least $2,500 per room per year. A close competitor of the hotel charges $55 per night per room. According to the $1 per $1,000 approach to pricing rooms, what should the price of a room night be at the High Towers Center?

A. $40
B. $70
C. $75
D. The answer cannot be determined from the information given.

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