The High-End Electronic Store is located in a poor neighborhood. Sam Shyster is the sales manager at High-End Electronic. He puts a sign in the window reading, "New state of the art LED Television - only $19." Frankie Stein, fourth-grade level education dropout, sees the sign and comes in and wants to buy one. Frankie asks, "Is it really $19?" Sam says, "Yeah, take a look at this contract. See? $19!" What Sam doesn't point out is that it's $19 a month for 10 years, chargeable to a credit card. This is in small print buried toward the bottom of a contract. Sam tells Frankie to sign and he does, although he has difficulty understanding the contract at all.