The hypotheses for this research are that the client's business is not well-known in their target market, the client's target market is not loyal to their brand, and the client's competitors are more well-known than they are. The client's product is a new chapstick that is environmental friends and animal cruelty-free. Has all-natural products and is safe for everyone.

What are 10 questions when looking for data (asking demographic questions last) it would be helpful to have questions that would enable you to determine related interests, attitudes and opinions, and experiences related to your product