The Hyster$-$Yale Company is a leading lift truck designer and manufacturer that focuses on consumers' needs for lift trucks to move products efficiently. Their goal is to provide various material$-$handling equipment to warehouses and construction sectors while concentrating on research and development toward multiple technological advantages in the machinery markets.Discuss the role of forecasting in that organization. Explain what they may be forecasting, what methods are most suitable for them, how they should measure accuracy of forecast, and the role the forecasting contributes to customer satisfaction.

Calculate either MAD, MSE, or MAPE for the following hypothetical series of actual and forecast demand of car sales. Year $1$: $15000($F$),14300($A$)$; Year $2$: $15200($F$),14900($A$)$; Year $3$: $15500($F$),15800($A$)$; Year $4$: $16400($F$),16380($A$)$; Year $5$: $16300($F$),16500($A$),$ where F is forecast and A is actual demand.