2. In small groups in class, debate the question Is the customer always right? In other words,...
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2. In small groups in class, debate the question “Is the customer always right?” In other words, are there times when the customer may be the wrong customer for the organization?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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