The ideal goal for the marketer is to find an untapped (or underserved) market segment whose needs can be met easily and profitably and Raleigh Wheels could be argued to have achieved this ideal goal. Each of the following, except one, is a possible explanation for Raleigh Wheels achieving this ideal goal. Which answer option is the exception?

a. Raleigh Wheels has substantial financial resources that enable it to appeal to the most discriminating, upscale customers.

b. Raleigh Wheels has a long history of success in producing all-steel bicycles.

c. Raleigh Wheels produces high quality, premium-priced bicycles. d. Raleigh Wheels' products appeal to people for whom biking in a lifestyle choice.