The impact of recent financial services reforms on the Banking sector in Ghana has amplified the debates surrounding the importance of the marketing environment on financial services players in Ghana. Drawing on this premise and recent literature: 1. Provide an overview of the Ghanaian financial services landscape; 2. Critically assess the impact of THREE recent reforms on Ghanaian Banking sector performance; 3. Critically discuss THREE dimensions of macro environment and how they can affect the ability of a firm to maintain successful customer relationships. Illustrate your answer using a Ghanaian Bank of your choice