The implementation of these recommendations will likely be met with some enges, including cultural and motivational barriers. Coca-Cola is a global brand history. As such, it may be difficult to convince consumers to change their long-h is and habits regarding sugary beverages. Additionally, there may be some resist troduction of healthier products or smaller portion sizes. However, these challen ercome with the right strategy. Coca-Cola should focus on providing consumers tion and information about the health risks associated with sugary beverages