the importance of content analysis in simplifying the rich and complex data gathered from qualitative methods. Before such automated programs were available this was painstakingly done by hand. The output of content analysis software will identify patterns to help researchers interpret large amounts of data.

Explain the role of computer programs in content analysis. Consider the new software available researchers use to organize and interpret large data files by coding, finding patterns, and clustering data and discuss the corresponding strengths and weaknesses associated with their use.