* The importance of PR in HE. * The role of prblic relations in H.E. * Mission and vision statement of HE * Challenges of HE.I's * How to manage Crisis. * Public relations functions. * Alumnia relations * Community retations. * Branding, inage and reputation managerat * Hor uill a public relation Officer nanage a university vision and mission functions. * Relevance of Community Relation (Benefts of Challenges). undustrial relations CBenefts/ Challenges