The importance of 'purpose' in today's business world cannot be overstated. Organizational definitions of "purpose" and how they relate to challenges like DEI are under scrutiny.

A firm's core and enduring drive at the heart of the organisation is defined by CMI (2018) as "the fundamental motivation for a company," and it is about the "why" of a company.

As such, reflecting back on the issue of 'purpose' for an organisation, how do you see it being 'implemented' by addressing DEI issues? For example, would it require the organisation to clearly define DEI within its purpose?

Please scite using journal articles and next to the sentence used.