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The importance of the 'Why' in the 'What, How, and Why' model is explained in the video How great leaders inspire action by Simon Sinek.To

The importance of the 'Why' in the 'What, How, and Why' model is explained in the video "How great leaders inspire action" by Simon Sinek.To explain 'Who you are as an entrepreneur', you must: 1. Clearly identify your 'Why' 2. Link this back to your competitive advantage (your 'How') 3. Link this back to your strategy (your 'What') Be Detailed

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