Question
The Indian School of Business (ISB) provides a 1-year Post Graduate Program in Management. During the 2020 admissions, it was priced at approximated Rs. 37
The Indian School of Business (ISB) provides a 1-year Post Graduate Program in Management. During the 2020 admissions, it was priced at approximated Rs. 37 lakhs.
What price strategy are they following? (Feel free to investigatethe prices of different MBA programs in India, in case you don't have a benchmark.)
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
