Question
The industry has focused much attention on technology for technology's sake and pushing the boundaries of innovation that we've forgotten to consider the human experience
"The industry has focused much attention on technology for technology's sake and pushing the boundaries of innovation that we've forgotten to consider the human experience and apply our resources to the fundamental problems still facing humanity" (Brian Whipple, CEO Accenture Interactive). What do you think Brian means and how is this statement related to Social Marketing?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
