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The information above outlines the income statement for the years 2016, 2017 and 2018. The income statement numbers are stated in 1000's of US Dollars.
The information above outlines the income statement for the years 2016, 2017 and 2018. The income statement numbers are stated in 1000's of US Dollars. Recently, in 2018, Hallstead Jewelry expanded their premises to include more showroom space. The result was that they made a loss in 2018. This has caused some concern for management, and they need your skills to help them better understand their business. Q1. Calculate the break-even point in number of sales tickets (volume of customer orders written) and break even in sales dollars for 2016 , to 2017 , to 2018 ? Q2. If the average prices were reduced by 10%, and the number of sales tickets (volume) increased to 7,500 , would the company's sales revenue be increased? With the 10% price reduction what would be the new break-even point in sales tickets (volume) and dollar sales? [4 marks] Q3. If the advertising expense were to be increased by $200,000, how would this affect the break-even point? [2 marks] Q4. If the fixed costs and the volume of sales remain the same in 2019. How much would the average sales ticket (Price) have to increase by for Hallstead Jewellerx to break even? [4 marks]
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