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TOPIC: Performance Analysis

INSTRUCTIONS: USING THE DATA BELOW, ANSWER THE FOLLOWING QUESTIONS: (BULLETS WITH THOROUGH EXPLANATION)

1. What is one positive and one negative trend within the February 2013 performance?

2. Between the positive and negative trend within the February 2013 performance, which two performance indicators best highlight your success and opportunity, select data points from the data given and explain what happened.

3. in your own words while referencing data points and metrics from the report to support your arguments, What are the success (positive trend) and the opportunity (negative trend)?

4. What can you suggest or recommend for a new revenue strategy to reverse the negative trend and help improve hotel performance? (bullets with explanation)

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Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \# 98765 ChainiD: 999999 MgtCo: None Owner: None For the Month of: February 2013 Date Created: Anril 09. 2013 Monthlv Comnatitiva Sat Data Excludes Subiact Pronertv Tab 4 - Competitive Set Report Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \# 98765 ChainID: 999999 MgtCo: None Owner: None For the Month of: February 2013 Date Created: April 09,2013 Monthly Competitive Set Data Excludes Subject Property Monthly Indexes RevPAR Percent Change This Year February 2013 (This Year) February 2012 (Last Year) Feb 14th - Valentine's Day Feb 18th - President's Day Last Year Feb 14th - Valentine's Day Feb 20th - President's Day Data received: O= Monthly Only = Monthly \& Daily Tab 6 - Day of Week and WeekdayMeekend Report Anyy Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \#98765 Chainid: 999999 MgtCor None Owner: None For the Menth of: Fet liarv 2013 Date Crealed: Aeril 09. 2013 Monthlv Cempetive Set Data Excludes Sublect Prooertv Current Month Occupancy Tab 8 - Segmentation at a Glance - My Property vs. Competitive Set 123 Amy simet Amy City, Amy state 99099 (555) 555 -5555 Tab 9 - Segmentation Occupancy Analysis Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \# 98765 ChainID; 999999 MgtCo: None Owner: None Tab 12 - Segmentation Index Analysis Any Hotel 123 Any Street Any City, Any State g9ggg (555) 555-5555 STR \# 98765 ChainiD: 999999 MgtCo: None Owner: None For the Month of: February 2013 Date Created: April 09, 2013 Monthly Competitive Set Data Excludes Subject Property Tab 13 - Segmentation Ranking Analysis Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 For the Month of: February 2013 Date Created: April 09, 2013 Monthly Competitive Set Data Excludes Subject Property Tab 10 - Segmentation ADR Analysis Any Hotel 123 Any Street Any City, Any State 99ggg (555) 555-5555 STR H 98765 ChainID: g9gggg MotCo: None Owner: None Market Scale*: Any Market, Any Chain Seale For the Month of: February 2013 Date Created: April 09, 2013 Monthly Competitive Set Data Excludes Subiect Property Tab 18 - Additional Revenue ADR Analysis (TrevPOR) Ary Hotel 123 Any Street Any City, Any Stute 99999 (566) 566-5666 STR \#99766 ChainD: 999999 MgtC None Owner: None Market Scale": Any Market, Any Chain Scale This Year February 2013 (This Year) Februarv 2012 (Last Year) Feb 14th - Valentine's Day Feb 18 th - President's Day Last Year Feb 14th - Valentine's Day Feb 20th - President's Day Data received: Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \# 98765 ChainiD: 999999 MgtCo: None Owner: None For the Month of: February 2013 Date Created: Anril 09. 2013 Monthlv Comnatitiva Sat Data Excludes Subiact Pronertv Tab 4 - Competitive Set Report Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \# 98765 ChainID: 999999 MgtCo: None Owner: None For the Month of: February 2013 Date Created: April 09,2013 Monthly Competitive Set Data Excludes Subject Property Monthly Indexes RevPAR Percent Change This Year February 2013 (This Year) February 2012 (Last Year) Feb 14th - Valentine's Day Feb 18th - President's Day Last Year Feb 14th - Valentine's Day Feb 20th - President's Day Data received: O= Monthly Only = Monthly \& Daily Tab 6 - Day of Week and WeekdayMeekend Report Anyy Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \#98765 Chainid: 999999 MgtCor None Owner: None For the Menth of: Fet liarv 2013 Date Crealed: Aeril 09. 2013 Monthlv Cempetive Set Data Excludes Sublect Prooertv Current Month Occupancy Tab 8 - Segmentation at a Glance - My Property vs. Competitive Set 123 Amy simet Amy City, Amy state 99099 (555) 555 -5555 Tab 9 - Segmentation Occupancy Analysis Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 STR \# 98765 ChainID; 999999 MgtCo: None Owner: None Tab 12 - Segmentation Index Analysis Any Hotel 123 Any Street Any City, Any State g9ggg (555) 555-5555 STR \# 98765 ChainiD: 999999 MgtCo: None Owner: None For the Month of: February 2013 Date Created: April 09, 2013 Monthly Competitive Set Data Excludes Subject Property Tab 13 - Segmentation Ranking Analysis Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555 For the Month of: February 2013 Date Created: April 09, 2013 Monthly Competitive Set Data Excludes Subject Property Tab 10 - Segmentation ADR Analysis Any Hotel 123 Any Street Any City, Any State 99ggg (555) 555-5555 STR H 98765 ChainID: g9gggg MotCo: None Owner: None Market Scale*: Any Market, Any Chain Seale For the Month of: February 2013 Date Created: April 09, 2013 Monthly Competitive Set Data Excludes Subiect Property Tab 18 - Additional Revenue ADR Analysis (TrevPOR) Ary Hotel 123 Any Street Any City, Any Stute 99999 (566) 566-5666 STR \#99766 ChainD: 999999 MgtC None Owner: None Market Scale": Any Market, Any Chain Scale This Year February 2013 (This Year) Februarv 2012 (Last Year) Feb 14th - Valentine's Day Feb 18 th - President's Day Last Year Feb 14th - Valentine's Day Feb 20th - President's Day Data received

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