The insight that differentiates the humanity-centric generation of marketing thought from preceding generations identified by Philip Kotler is that O The market system emphasizes production for exchange over production for use. O Drawing on the fields of sociology, psychology, and economics enhances marketing performance. O Customers should be viewed as collaborative partners not as passive targets. O The desire to purchase, which affects demand, can be manipulated through promotional activity. The insight that differentiates the humanity-centric generation of marketing thought from preceding generations identified by Philip Kotler is that O The market system emphasizes production for exchange over production for use. O Drawing on the fields of sociology, psychology, and economics enhances marketing performance. O Customers should be viewed as collaborative partners not as passive targets. O The desire to purchase, which affects demand, can be manipulated through promotional activity.