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The integrated marketing communications perspective stresses careful strategic blending of many media tools to be sure that the message touches the target audience in the
The integrated marketing communications perspective stresses careful strategic blending of many media tools to be sure that the message touches the target audience in the same way wherever this interaction takes place. Use personal, non-personal media or both Use traditional, non-traditional media or blend Identify what media your direct competitors use. (Point is not to copy them, but to be aware of what they use and why) Identify what media mix to use and why
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