The intent of the Team Macro Report is to develop an in depth understanding of the toy industry. This is different from the competitive report, and you will see it in the language below on what the paper needs to contain. Your group should draw on perspectives from all of your previous business courses and use especially the analytical concepts presented in BA 452. The document consists of three steps/phases: A. Development of a description of or body of data/information about various aspects of the firm's environment (both general and specific/industry) B. Analysis of the data/information using course concepts and analytical tools C. Identification of strategic issues/problems/ in the industry to which the companies needs address