The internal analysis focuses on identifying and evaluating a firm's strengths and weaknesses in the functional areas of business, including:

1. Management;
2. Marketing;
3. Finance;
4. Accounting;
5. Production or operations;
6. Research and development, also known as R&D; and
7. Management information systems, also known as MIS.

Question 1

AnalyzeStarbucksin the seven areas identified.

Question 2

AnalyzeAmazonin the seven areas identified.