Question
The internal and external environment of a firm have a strong impact on its marketing plan. For example, COVID-19 has certainly pushed firms to use
The internal and external environment of a firm have a strong impact on its marketing plan. For example, COVID-19 has certainly pushed firms to use e-commerce platforms to sell products to their customers.
DiscussTWO (2)microenvironmental factors impacting the Milo brand to serve its customers.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
