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The internal and external environment of a firm have a strong impact on its marketing plan. For example, COVID-19 has certainly pushed firms to use

The internal and external environment of a firm have a strong impact on its marketing plan. For example, COVID-19 has certainly pushed firms to use e-commerce platforms to sell products to their customers.

DiscussTHREE (3)macroenvironmental factors impacting the Milo brand to serve its customers.

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