The international marketer needs to be prepared and proactive in meeting challenges and adapt to changing global trends and evolving lifestyles. According to you, what are some of the challenges that international marketers must be prepared for? How should marketers be ready to face challenges posed by pandemics such as COVID-19? How will such crisis situations impact communication channels between firms and their international consumers? According to you, what are some of the new trends and events that international marketers need to take into cognizance from the year 2020 to implement strategies and increase market share? List some of the advantages and disadvantages of social media marketing? Should social media marketing be the only strategy that a firm undertakes to succeed and move ahead of competitors? Why or not? Please explain. Lastly, is social media marketing suitable for only certain types of firms in certain industries? Why or why not? Please explain with suitable examples