Question
The international strategies selected and enacted by firms are often extensions of their existing strategies. For example, a firm seeking out a competitive advantage via
The international strategies selected and enacted by firms are often extensions of their existing strategies. For example, a firm seeking out a competitive advantage via a cost leadership approach in the majority of its business operations is likely to have a different approach to internationalization than a firm with primary interests in differentiation. Define and describe the costs/benefits associated with the main international corporate-level strategies providing examples of firms leveraging these strategies with their products, strategies, and/or competitive actions.
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