The Internet has quickly taken comparison shopping to a new level. Several websites such as bizrate.com, shopzilla.com, and pricegrabber.com have emerged boasting that they can find the consumer the best deal on any product. From computers to watches, these sites offer unbiased price and product information to compare virtually any product. Users may read reviews about products as well as provide their own input from personal experience. Some of these sites also offer special promotions and incentives in exchange for user information.

Assignment

1. Think of a product that you have been thinking of purchasing. Search all three of the websites listed above for the product.
2. Did you notice any significant differences between the sites and the information they provide?
3. What percentage of searches do you think to lead to purchases as opposed to browsing?
4. In what ways do these websites contribute to price competition?

Conclude a brief report that covers the product you selected to comparison shop for, and then answer the four questions.