The interpreting perceptual maps and Young & Rubicam's BrandAsset Valuator (Y&R BAV) Value/Health Pillars. You will be analyzing the results of a brand equity survey for a credit card brand called the "Explorer card" (name changed to protect the identity of the company)

Question 1: Based on below map, what is the current brand perception of the Explorer card? How does it compare with the perception of other credit card brands? Do you think the Explorer card has managed to carve out a niche for itself?

\f\fLeader Prestigious Traditional High Performance High quality VISA Reliable Intelligent Upper Class Trustworthy American Original Dynamic Helpful MasterCard Express Down to Earth Straightforward Simple Authentic Energetic Up To Date Innovative Gaining In Popularity Independent Explorer Card Different Friendly