The interviewer tells you that the internship will be in the Strategic Sales department of the Fabric and Home Care division, and that you will be working on the Tide brand selling to retailers. You are given a fictional new product, Tide Ultra Fresh, and are asked about the Feature/Advantage/Benefit (FAB) technique. 

Explain each element of the FAB technique and provide a hypothetical example of a feature, advantage and benefit of the new product, Tide Ultra Fresh, for a customer (either B2B or B2C).