The intro mentioned two examples of efficiencies created by meaningful use of data, baseball sabermetrics (the movie Moneyball) and marketing advertising based on customer's detailed preferences. The process of identifying data and extracting it in a meaningful form is called Data Mining.

In this Discussion, please talk about other industries in which meaningful use of data could revolutionize how a company could improve their services/products. Focus on industries or companies that may seem to have the right data but have not mined it!