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The introduction of Diet Coke by the Coca-Cola Company is an example of Starbucks introducing ice creams in the same flavors as the Frappuccinos it

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The introduction of Diet Coke by the Coca-Cola Company is an example of Starbucks introducing ice creams in the same flavors as the Frappuccinos it sells in its coffee shops is an example of Select one: a. brand dilution; brand mantra b. production variants; tactical marketing c. line extension; brand extension d. co-branding; joint venturing e. brand harmonization; brand portfolio The introduction of Diet Coke by the Coca-Cola Company is an example of Starbucks introducing ice creams in the same flavors as the Frappuccinos it sells in its coffee shops is an example of Select one: a. brand dilution; brand mantra b. production variants; tactical marketing c. line extension; brand extension d. co-branding; joint venturing e. brand harmonization; brand portfolio

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