Question
The introduction stage of the product life cycle occurs when a product is first introduced to its intended target market.During this period, sales grow slowly
The introduction stage of the product life cycle occurs when a product is first introduced to its intended target market.During this period, sales grow slowly and often times profitability is below zero. What are the reason/s for this?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
