Question
The inverse of the number of purchase incidences from the first purchase until the current time period is called _______________. Lifetime duration Purchase frequency Recency
The inverse of the number of purchase incidences from the first purchase until the current time period is called _______________.
Lifetime duration
Purchase frequency
Recency
Average inter-purchase time
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
