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The _ _ _ _ _ is a group of consumers with homogeneous demands who share a common knowledge of products and brands. A company
The is a group of consumers with homogeneous demands who share a common knowledge of products and brands. A company should appreciate the strategic implications of this market group.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
