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The _ _ _ _ _ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with
The is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message
a
SWOT matrix
b
BCG matrix
c
AIDA concept
d
IMC model
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Introduction To Emergency Management
Authors: Jane A Bullock, George D Haddow
7th Edition
0128171391, 9780128171394
