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The is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a prometivnal mesuge IMC model
The is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a prometivnal mesuge IMC model SWOT matrix BCG matrix AIDA concept
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
