The issue facing MMBC is whether MMBC should introduce a light beer. Using breakeven analysis to help MMBC to make decisions. To help MMBC to make a decision, please calculate what is required for Mountain Man Light to break even in two years?

a Advertising expenses were $1.35 million annually or 2.7% of total revenues. Advertising expenses included radio, print, and outdoor advertising, sponsorships, as well as costs to produce these media. Exhibit 2 Profile of Beer Drinkers by Beer Type by Key Demographics, 2005 Source: First two columns of data extracted from Mintel/Simmons NCS 2005 report, figure 67 Exhibit 3 Competitive Market Shares in Barrels by Brewer Note: Sales in barrels of wholesale shipments. Exhibit 4 Beer Consumption by State, 2000 to 2005 (shipments in barrels) Source: Beer Institute data. Exhibit 6 Light Beer Market Shares and Dominant Brands A. B. C. Note: Market share calculations based on wholesale barrel sales. Fxhibit 7 It.S. Reer Advertising Fxnenditures Exhibit 5 Consumption by Type of Beer and by Origin/Packaging, 2005 A. Consumption by Type of Beer B. Consumption by Origin/Packaging a Advertising expenses were $1.35 million annually or 2.7% of total revenues. Advertising expenses included radio, print, and outdoor advertising, sponsorships, as well as costs to produce these media. Exhibit 2 Profile of Beer Drinkers by Beer Type by Key Demographics, 2005 Source: First two columns of data extracted from Mintel/Simmons NCS 2005 report, figure 67 Exhibit 3 Competitive Market Shares in Barrels by Brewer Note: Sales in barrels of wholesale shipments. Exhibit 4 Beer Consumption by State, 2000 to 2005 (shipments in barrels) Source: Beer Institute data. Exhibit 6 Light Beer Market Shares and Dominant Brands A. B. C. Note: Market share calculations based on wholesale barrel sales. Fxhibit 7 It.S. Reer Advertising Fxnenditures Exhibit 5 Consumption by Type of Beer and by Origin/Packaging, 2005 A. Consumption by Type of Beer B. Consumption by Origin/Packaging