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The issue of standardize-versus-adapt advertising is always debatable in global marketing. 1, Briefly discuss the important reasons for using standardized advertising. 2, Brifly discuss the

The issue of standardize-versus-adapt advertising is always debatable in global marketing.

1, Briefly discuss the important reasons for using standardized advertising.

2, Brifly discuss the major challenges that limit the use of standardized advertising. illustrate with examples how a global marketer can overcome those challenges.

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