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The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event https://worldwatercongress.org/ and any
The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event https://worldwatercongress.org/ and any other relevant websites, and answer the following questions:
Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event
(i) Product (12 marks)
(ii) Price (10 marks)
(iii) Promotion (10 marks)
(iv) Place (8 marks)
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