The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the eventhttps://worldwatercongress.org/ and any other relevant websites, and answer the following questions:

Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:

(i) Product

(ii) Price

• Cost-plus pricing
• Value-based pricing
• Segmentation pricing
• Discount pricing
• Bundle pricing

(iii) Promotion

• Above the line (ATL) promotion
• Below the line (BTL) promotion
• Through the line (TTL) promotion
• Integrated Marketing Communications (IMC)

(iv) Place

• Accessibility & convenience
• Unique vs standard Venues
• Tickets/registration
• Tickets soldthrough ticket sellers at designated venues, at event venue, registration through website / app etc?