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The Jervis Company has three product lines of beer mugs-A, B, and C-with contribution margins of $6, $5, and $3, respectively. The president foresees
The Jervis Company has three product lines of beer mugs-A, B, and C-with contribution margins of $6, $5, and $3, respectively. The president foresees sales of 204,000 units in the coming period, consisting of 34,000 units of A, 102,000 units of B, and 68,000 units of C. The company's fixed costs for the period are $540,000. Read the requirements. Requirement 1. What is the company's breakeven point in units, assuming that the given sales mix is maintained? Begin by determining the sales mix. For every 1 unit of Product A, units of Product B, and units of Product C are sold. Requirements 1. What is the company's breakeven point in units, assuming that the given sales mix is maintained? 2. If the sales mix is maintained, what is the total contribution margin when 204,000 units are sold? What is the operating income? 3. What would operating income be if the company sold 34,000 units of A, 68,000 units of B, and 102,000 units of C? What is the new breakeven point in units if these relationships persist in the next period? 4. Comparing the breakeven points in requirements 1 and 3, is it always better for a company to choose the sales mix that yields the lower breakeven point? Explain.
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