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The Jillian Company has three product lines of beer mugs - A , B , and C - with contribution margins of $ 6 ,
The Jillian Company has three product lines of beer mugsA B and Cwith contribution margins of $$
and $ respectively. The president foresees sales of units in the coming period, consisting of
units of units of and units of The company's fixed costs for the period are $
Read the requirements.
Requirements
What is the company's breakeven point in units, assuming that the given
sales mix is maintained?
If the sales mix is maintained, what is the total contribution margin when
units are sold? What is the operating income?
What would operating income be if the company sold units of
units of B and units of C What is the new breakeven point
in units if these relationships persist in the next period?
Comparing the breakeven points in requirements and is it always better
for a company to choose the sales mix that yields the lower breakeven point?
Explain.
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